PPC (pay per click) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your site, rather than attempting to earn those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software” our ad might show up in the very top spot on the Google results page.
Pay per click or PPC as it is known as in the industry can be a vital tool for businesses to maximize their potential customer base. If you think about your own internet usage imagine how often you find yourself in front of search results, whether on Google, Yahoo, or another platform. By combining the proper words that reflect what your company offers we can put you in the most visible position on any search results page.
We will start by analyzing your business and researching your industry. From this we will find the perfect keywords and organize them in strong campaigns and ad groups, then set up PPC landing pages that optimize conversions. The main benefit of a well-researched PPC campaign is that believe it or not, the more relevant and intelligent you make it, the less search engines like Google will charge for your ad clicks and the more results you will see. If users like your ads, you’ve won big time. This is why we believe our PPC creation is not only valuable, but essential.
Here’s an example of how we will manage your PPC campaign:
Staying current: Why pay for something that doesn’t work for your company? We know the answer and this is why we constantly evaluate the effectiveness of your keywords to maximize results.
Covering all the bases: Not all keywords are created equal so in some cases the most popular terms and words will only get you so far. We will develop longer keyword terms to keep you competitive.
Ongoing process: Once you start a PPC campaign it should be ever evolving and adapting to changes in the search environment. We will make sure to stay on top of search result patterns.
Clearing clutter: If something isn’t working it goes in the trash bin and we analyze why the keywords did not work out giving you an idea of what is and is not effective.